Creazione SUGO stands as a dynamic and visionary design hub, founded in 2018, with operational bases in both Italy and Hong Kong. Guided by the visionary leadership of Kevin Chu, a Hong Kong native who studied architecture in the UK and now resides in Italy's Abruzzo region with his family, the organization's remarkable journey has been strongly influenced by his unwavering dedication to sustainability—a value cultivated during his formative years at the Bartlett School of Architecture in London.

Operating through a rotating partnership model, Creazione SUGO collaborates with approximately five designers and technology experts, fostering a diverse and innovative environment. At the core of their philosophy lies a profound commitment to collaborative creation, seamlessly blending the boundaries between art, design, sustainable technologies, mixed reality, and drawing inspiration from nature and family adventures.

This unique approach has garnered Creazione SUGO a prestigious collection of over 70 awards from diverse countries, including the Archiproducts Design Award, Reddot Design Award, German Design Award, A Design Award Italy, European 40 Under 40, Lexus Award, IFA, DARC London Lighting Awards, China Redstar Design Award, and more. The ongoing partnership with Warner Brothers Discovery, characterized by imaginative joint art installations, stands as a testament to their innovative mindset.

Furthermore, Creazione SUGO is on the verge of achieving two world record ventures, promising to add even greater depth to their already distinguished portfolio, which includes diverse clients such as TCL Electronics, Fuorisalone, Aran Cucine, Sinoland Hong Kong, Multiforme Lighting, Midea Electronics, South China Morning Post, Salone del Mobile Milan + Shanghai, Siemens Electronics, Daikin Air conditioners, Westbank Corp, and many more.

Italy serves as the bedrock of Creazione SUGO's operations, and their strategic decision to anchor their design and manufacturing processes in the country speaks volumes about their faith in the revered "Made in Italy" label. This label symbolizes unparalleled creativity and unwavering quality on the global stage. Their enduring partnership with Disisto 1940, a family-owned steel-making artisan nestled in the heart of Italy, further underscores their dedication to exceptional metalwork craftsmanship and heritage, as well as research into the latest technology merging with traditional craftsmanship. Kevin believes in seamlessly embracing the physical reality with the metaverse, navigating the dichotomy of what is considered "reality."